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Confidential briefing · prepared for J D Wetherspoon

Record £2.13bn revenue but falling profit

~£69m of new labour, NI and energy cost across ~815 sites. With prices held to protect the brand, workforce productivity is the only margin lever left.

Trusted by leading hospitality operators
Popeyes Hawksmoor Côte Randalls Pubs Pizza Pilgrims Paul Ole & Steen
Why now

Sales are winning. Margin is the fight

01

Margin squeezed by labour cost

~£60m/yr in new NI and wage cost — about £1,500 per pub, per week. With prices held to protect the brand, productivity is the only lever left.

02

Audit exposure at every site

The Fair Work Agency can now pull six years of rotas, timesheets and payslips unannounced. 42,000 frontline records need to be inspection-ready.

03

New sites that break fixed rotas

Airport, station and franchise openings swing hard and trade long hours — fixed high-street rotas can't staff them without waste or gaps.

How Sona works

One platform for every workforce decision across 815 sites

Forecasting, scheduling, HR and payroll in one platform — clear insight and action at every site.

Protect margin, not prices

Match labour to real day-part demand at every site — recover margin without touching prices.

ForecastingLabour optimisation

One platform, not five

Scheduling, time & attendance and pay in one place — no more fragmented back-of-house admin.

SchedulingPayroll

Inspection-ready by default

Accurate holiday pay and audit-ready records that stand up to an unannounced FWA inspection.

HRCompliance

Built for volatile sites

AI forecasting and flexible shift-fill for peaky, long-trading transport-hub and franchise sites.

ForecastingMulti-site
Proven with operators like you
4%
Labour reductionPopeyes UK — across all UK locations
4,000+
Hours saved / yearSRSL — payroll admin, consolidating 3 systems to 1
100%
App adoptionPaul UK — 33 locations live
Customer story

Since implementing Sona in July, we have realised more than 0.8% point in labour savings through effective people positioning and non-emotive scheduling.

Popeyes Neil Williamson · Chief Operating Officer, Popeyes UK
Market context

The pressure isn't going away — it's tightening

Economic

Labour is ~35% of pub-industry sales. With the NLW at £12.71/hr and NI up, every scheduled hour costs more — small efficiency gains move the P&L.

Legal

The Fair Work Agency's six-year look-back on rotas, timesheets and payslips makes audit-ready records non-negotiable across every site.

Environmental

Airport and station openings trade with extreme, peaky demand that fixed high-street rotas can't staff efficiently.

Book your briefing

Book your demo — let's walk through the numbers

A workforce-cost benchmark for your estate and a compliance-readiness view — tailored to you.