Sales are winning. Margin is the fight
Margin squeezed by labour cost
~£60m/yr in new NI and wage cost — about £1,500 per pub, per week. With prices held to protect the brand, productivity is the only lever left.
Audit exposure at every site
The Fair Work Agency can now pull six years of rotas, timesheets and payslips unannounced. 42,000 frontline records need to be inspection-ready.
New sites that break fixed rotas
Airport, station and franchise openings swing hard and trade long hours — fixed high-street rotas can't staff them without waste or gaps.
One platform for every workforce decision across 815 sites
Forecasting, scheduling, HR and payroll in one platform — clear insight and action at every site.
Protect margin, not prices
Match labour to real day-part demand at every site — recover margin without touching prices.
One platform, not five
Scheduling, time & attendance and pay in one place — no more fragmented back-of-house admin.
Inspection-ready by default
Accurate holiday pay and audit-ready records that stand up to an unannounced FWA inspection.
Built for volatile sites
AI forecasting and flexible shift-fill for peaky, long-trading transport-hub and franchise sites.
“Since implementing Sona in July, we have realised more than 0.8% point in labour savings through effective people positioning and non-emotive scheduling.”
The pressure isn't going away — it's tightening
Labour is ~35% of pub-industry sales. With the NLW at £12.71/hr and NI up, every scheduled hour costs more — small efficiency gains move the P&L.
The Fair Work Agency's six-year look-back on rotas, timesheets and payslips makes audit-ready records non-negotiable across every site.
Airport and station openings trade with extreme, peaky demand that fixed high-street rotas can't staff efficiently.