AI Workforce Management for Hotels

Better decisions. Stronger margins.

Sona helps hotel groups improve efficiency, increase profitability, and deliver high quality service by enabling better workforce decisions across every property.

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Clear decisions. Lower costs. Better service.

Adapt to demand per team

Every department has its own forecasting logic - built to its specific drivers, not averaged across your property.

Deliver a great guest experience

Maintain consistent service quality across every hotel and department, even when conditions change day to day.

Raise manager effectiveness

Give every manager - whether they're running a kitchen, a spa, or a front desk - the insights they need to make better decisions.

How Sona Works

Each department is different. Sona adapts to all of them.

Sona can be configured to the specific rules of each hotel department, so your whole property runs on one platform without losing the operational logic that makes each team work.

Understand demand as it changes, using booking, revenue and operational signals to optimise labour productivity.

Demand planningLabour optimisationReal-time insights
Meet Raffy

Make every manager your best manager

Raffy is Sona's in-product AI assistant. It explains what's happening, why it matters, and what to do next, so managers can act with confidence instead of reacting too late.

Less admin. Better decisions. Stronger performance.

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Customer Stories

Trusted by businesses who care about efficiency and performance

Start making better workforce decisions

See how Sona helps large organisations improve efficiency, protect service quality, and perform better at scale.

Beaumont Hotel
Exclusive Collection Hotels
Firmdale hotels
SRSL
Gleneagles
Beaumont Hotel
Exclusive Collection Hotels
Firmdale hotels
SRSL
Gleneagles
Beaumont Hotel
Exclusive Collection Hotels
Firmdale hotels
SRSL
Gleneagles