The Sona Blog

News, research and insights from the world of frontline work — expert perspectives on workforce management, AI innovation, and operational excellence.

News
Sona and KAM partnership

Sona and KAM release new insights: Poor systems and processes cost the Hospitality sector £2.7 Billion per year

Sona and KAM release new insights report: Poor systems and processes cost the Hospitality sector £2.7 Billion per year.

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News
Sona partners with National Care Group

Sona and National Care Group announce partnership

National Care Group, a major provider of care and support services for adults with complex needs, has partnered with Sona to modernise its people systems.

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News
Sona x CGA by NIQ New Release: Tech in focus as business leaders chase efficiencies

Sona x CGA by NIQ New Release: Tech in focus as business leaders chase efficiencies

Sona x CGA by NIQ New Release: Tech in focus as business leaders chase efficiencies

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Hospitality
Ben Dixon's latest stage presentation at UKHospitality's 2025 conference write-up.

The human advantage in an AI world: Insights from Ben Dixon at UKHospitality 2025

Sona’s CTO Ben Dixon breaks down what Agentic AI really is, how it differs from Machine Learning, and why it could revolutionise the Hospitality industry without replacing the ...

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News
Sona x Pineapple

New partnership announced with Pineapple

Sona and Pineapple announce new partnership.

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News
Sona x Dovehaven

New partnership announced with Dovehaven Care Homes

Sona and Dovehaven Care Homes announce partnership.

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Social Care
agentic ai forecasting example on a purple baackground

Understanding Agentic AI in workforce management: Essential insights for enterprise leaders

Understand Agentic AI: what it is, how it differs from machine learning, workflows, and chatbots, and why legacy WFM systems fall short. See real-world examples, learn how ...

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Hospitality
Revolutionising Hospitality with the world's first Agentic WFM for the frontline

Revolutionising Hospitality with the world's first Agentic WFM for the frontline

Discover how hospitality Agentic AI is transforming Hospitality operations with autonomous digital agents that forecast demand, optimise staffing, and uncover real-time ...

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Paul
Voyage Care
Pizza Pilgrims
Caring Homes
The Belfry
Avery
Popeyes
Hallmark
Cote
Salutem
Dakota Hotels
National Care Group
Hawksmoor
Kisimul
Beaumont
Achieve together
Loungers
Community Integrated Care
Randalls
Choice Support
Ole & Steen
Liaise
Firmdale Hotels
Cartrefi Cymru
SRSL Group
Signature
JRK Group
Yorkshire Care Group
Greensleeves Care
Aria Care
Advinia
Ardent Care
Paul
Voyage Care
Pizza Pilgrims
Caring Homes
The Belfry
Avery
Popeyes
Hallmark
Cote
Salutem
Dakota Hotels
National Care Group
Hawksmoor
Kisimul
Beaumont
Achieve together
Loungers
Community Integrated Care
Randalls
Choice Support
Ole & Steen
Liaise
Firmdale Hotels
Cartrefi Cymru
SRSL Group
Signature
JRK Group
Yorkshire Care Group
Greensleeves Care
Aria Care
Advinia
Ardent Care
Paul
Voyage Care
Pizza Pilgrims
Caring Homes
The Belfry
Avery
Popeyes
Hallmark
Cote
Salutem
Dakota Hotels
National Care Group
Hawksmoor
Kisimul
Beaumont
Achieve together
Loungers
Community Integrated Care
Randalls
Choice Support
Ole & Steen
Liaise
Firmdale Hotels
Cartrefi Cymru
SRSL Group
Signature
JRK Group
Yorkshire Care Group
Greensleeves Care
Aria Care
Advinia
Ardent Care