Hospitality
Why fixing everyday friction is now the real productivity opportunity

Why fixing everyday friction is now the real productivity opportunity

Across the sector, teams are losing time, patience, and motivation because of outdated, disconnected, or inefficient processes. And while the conversation often focuses on guest ...

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Hospitality
What operators told us about the Budget

What operators told us about the Budget

Spending a morning with Hospitality leaders at a recent briefing meant there was only one topic on everyone’s mind: the Budget. The conversation was honest, practical, and full of ...

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Hospitality
Paul Watson's reflection on the budget poster.

Budget 2025: How it impacts the Hospitality sector

The Budget confirms what operators have been feeling for months: labour costs are rising, tax burdens are heavier, and consumer confidence is shaky.

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Hospitality
Ben Dixon's latest stage presentation at UKHospitality's 2025 conference write-up.

The human advantage in an AI world: Insights from Ben Dixon at UKHospitality 2025

Sona’s CTO Ben Dixon breaks down what Agentic AI really is, how it differs from Machine Learning, and why it could revolutionise the Hospitality industry without replacing the ...

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Social Care
agentic ai forecasting example on a purple baackground

Understanding Agentic AI in workforce management: Essential insights for enterprise leaders

Understand Agentic AI: what it is, how it differs from machine learning, workflows, and chatbots, and why legacy WFM systems fall short. See real-world examples, learn how ...

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Hospitality
Revolutionising Hospitality with the world's first Agentic WFM for the frontline

Revolutionising Hospitality with the world's first Agentic WFM for the frontline

Discover how hospitality Agentic AI is transforming Hospitality operations with autonomous digital agents that forecast demand, optimise staffing, and uncover real-time ...

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Hospitality
Ben Dixon joins the latest episode of the Hospitality Mavericks podcast

AI, the frontline, and the future: How Hospitality can harness tech to power people

AI might feel like magic—but as Ben Dixon, CTO and co-founder of Sona, explained on the Hospitality Mavericks podcast, its real power lies in enabling people, not replacing them.

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Hospitality
Steve Rockey and Paul Watson webinar poster

The strategies that drive a high performance People culture

Steve Rockey, People Director at The PIG Hotels, is joined by Sona's VP of Hospitality, Paul Watson, in conversation on the culture strategies that deliver high performance teams.

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HR
Sona Webinar Recap | Closing the gap: Strategies for workforce retention in Hospitality

Sona Webinar Recap | Closing the gap: Strategies for workforce retention in Hospitality

Here are the main takeaways from Sona’s webinar on closing the labour gap in the Hospitality industry.

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Voyage Care
Pizza Pilgrims
Caring Homes
The Belfry
Avery
Popeyes
Hallmark
Cote
Salutem
Dakota Hotels
National Care Group
Hawksmoor
Kisimul
Beaumont
Achieve together
Loungers
Community Integrated Care
Randalls
Choice Support
Ole & Steen
Liaise
Firmdale Hotels
Cartrefi Cymru
SRSL Group
Signature
JRK Group
Yorkshire Care Group
Greensleeves Care
Aria Care
Advinia
Ardent Care
Paul
Voyage Care
Pizza Pilgrims
Caring Homes
The Belfry
Avery
Popeyes
Hallmark
Cote
Salutem
Dakota Hotels
National Care Group
Hawksmoor
Kisimul
Beaumont
Achieve together
Loungers
Community Integrated Care
Randalls
Choice Support
Ole & Steen
Liaise
Firmdale Hotels
Cartrefi Cymru
SRSL Group
Signature
JRK Group
Yorkshire Care Group
Greensleeves Care
Aria Care
Advinia
Ardent Care
Paul
Voyage Care
Pizza Pilgrims
Caring Homes
The Belfry
Avery
Popeyes
Hallmark
Cote
Salutem
Dakota Hotels
National Care Group
Hawksmoor
Kisimul
Beaumont
Achieve together
Loungers
Community Integrated Care
Randalls
Choice Support
Ole & Steen
Liaise
Firmdale Hotels
Cartrefi Cymru
SRSL Group
Signature
JRK Group
Yorkshire Care Group
Greensleeves Care
Aria Care
Advinia
Ardent Care